Creating the seamless user, sales and brand experience is relevant for all industries and companies but nonetheless a huge challenge to master. Some of the biggest challenges lie within aligning the organization's goals, processes and communication as well as creating the technical foundation for collecting and consolidating the customer data. Is it a big and overwhelming task? Yes. It is impossible? No!
In this half day workshop in collaboration with Valtech, Sitecore and Rasmus Houlind (author of the book Make it all about me, and I’ll buy it!) we will take a deeper dive into the omnichannel discipline. Among other things you will get introduced to the Omnichannel Assessment Tool and get the chance to assess your own organization with the help of experts - and maybe even define your next steps towards omnichannel excellence.
Registration and breakfast
Get here in time for your morning coffee and a bite
Introduction to Omnichannel
Valtech and Rasmus Houlind introduces:
• What is omnichannel and why is it important?
• How to get started?
• The customer target board as strategic tool
Omnichannel Customer Experience
Sitecore's insights to:
• How to create the seamless customer experience
• Collection and usage of data
Moving from Interactions to Engagement
Valtech's thoughts on:
• The small tricks to make your customers truly engage with your brand
Stretch your legs and chat with peers and experts
Omnichannel Assessment Tool
• Introduction to the Assessment Tool
• Next steps
meet the experts
Tania De Sanctis
Tania is Digital Advisor at Valtech. She has spent 12 years on the client side working with digital projects, e-commerce, CRM and omnichannel strategies and now uses that experience to advise and develop Valtech's clients.
Jannik has more than 11 years of experience with data driven marketing. Having spent the past eight years at Sitecore, Jannik is a true marketing technologist with a wide knowledge from different aspects of marketing, sales and business development.
Rasmus is Chief Strategy Officer in Agilic and the author of the book Make it all about me, and I'll buy it! He has extensive experience with omnichannel marketing from working with companies like Tivoli, Velux, Dong Energy and many more.
WHERE & WHEN
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